The Role of Discourse and Text in the Construction of Organizational Identity
Keywords:discourse, functionalism, organisations, critical
Functional approaches and practices can be seen as loci of knowledge production and preservation. The present paper provides a comprehensive reflection on the former by discussing in detail the concept of discourse and discourse analysis applied to organisational contexts. Indeed, language and discourse are the principal means by which institutions and organisations create their own social reality. With the aim to clarifying how the social world is constructed and construed through actions of intersubjective meaning-making processes and to avoid the emphasis placed only on micro-linguistic elements, Critical Discourse Analysis (CDA) was introduced to raise the attention on the macro-social aspects of discourse within organisations.
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