The unconscious logic of decision-making
Keywords:Decision-making, intuition, human behavior
Contemporary science is facing a crucial question: what is the nature of rationality? Over the last 30 years systematic analysis of human thought has come up with new and surprising evidence. In particular, cognitive neuroscience has defined a number of concrete, significant and reproducible cases which are general enough to clarify some regular features of mental processes. Experimental research has shown that in their behaviour the great majority of people follow ‘anomalous’ spontaneous intuitions, unconsciously adopting adaptive solutions which are incompatible with normative rationality.
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