The unconscious logic of decision-making
DOI:
https://doi.org/10.19245/25.05.pij.2.2.2Keywords:
Decision-making, intuition, human behaviorAbstract
Contemporary science is facing a crucial question: what is the nature of rationality? Over the last 30 years systematic analysis of human thought has come up with new and surprising evidence. In particular, cognitive neuroscience has defined a number of concrete, significant and reproducible cases which are general enough to clarify some regular features of mental processes. Experimental research has shown that in their behaviour the great majority of people follow ‘anomalous’ spontaneous intuitions, unconsciously adopting adaptive solutions which are incompatible with normative rationality.
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Berthoz, A. (2006) Emotion and Reason: The cognitive science of decision making Oxford: Oxford University Press.
Braine, M.D.S. (1978) “On the relation between the natural logic of reasoning and standard logic”, Psychological Review, 85 (1): 1–21.
Gigerenzer, G. (1997) Bounded Rationality: Models of Fast and Frugal Inference. Berlin: Max Planck Institute for Human Development.
Gigerenzer, G. (2007) Gut Feelings: The intelligence of the unconscious, New York: Viking.
Gigerenzer, G., Todd, P.M. (1999) “Fast and frugal Heuristics: The Adaptive Toolbox”. In G. Gigerenzer and P. M. Todd (eds), Simple Heuristics That Make Us Smart, Oxford: Oxford University Press.
Girotto, V. (1994) Il ragionamento, Bologna: Il Mulino.
Hogart, R. (2001) Educating Intuition, Chicago: The University of Chicago Press.
James, W. (1890) The Principles of Psychology, New York: Dover Publications.
Kasparov, G.K. (2007) How Life Imitates Chess, New York: Bloomsbury USA.
Lehrer, J. (2009) How we Decide, New York: Houghton Mifflin Harcourt.
Lemmon, E.J. (2008) Elementi di Logica, Roma-Bari: Laterza.
Maldonato, M. (2010) Decision Making: Towards an Evolutionary Psychology of Rationality, Brighton; Portland; Toronto: Sussex Academic Press.
Maldonato, M., Dell’Orco, S. (2010), “Toward an Evolutionary Theory of Rationality”, World Futures, 66 (2): 103–123.
Maldonato, M., Dell’Orco, S. (2011) Natural logic: Exploring Decision and Intuition, Brighton: Sussex Academic Press.
Myers, D.G. (2002) Intuition: Its Power and Perils, London: Yale University Press.
Shafer, G., Pearl, J. (1990) Readings in Uncertain Reasoning, San Matteo: Morgan Kauffman.
Simon, H.A. (1983) Reason in Human Affairs, Oxford: Basil Blackwell.
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Published
2018-03-14
How to Cite
Maldonato, M. N. (2018). The unconscious logic of decision-making. PuntOorg International Journal, 2(2), 78–84. https://doi.org/10.19245/25.05.pij.2.2.2
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